--- title: "What is Compare At Price on Shopify? How to use it to boost sales. | DiscountPal Blog" description: "We'll show you what the field called "compare-at-price" is and how to leverage it." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "DiscountPal Sale Price Manager", "operatingSystem": "Web", "applicationCategory": "BusinessApplication", "description": "A Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends.", "url": "https://apps.shopify.com/discount-pal", "offers": [ { "@type": "Offer", "name": "Starter", "price": "0", "priceCurrency": "USD", "description": "Free plan — up to 50 variants on sale, 1 campaign, strikethrough pricing, auto tagging." }, { "@type": "Offer", "name": "Growth", "price": "9.99", "priceCurrency": "USD", "description": "$9.99/month — up to 1,000 variants on sale, 5 campaigns, scheduling." }, { "@type": "Offer", "name": "Pro", "price": "14.99", "priceCurrency": "USD", "description": "$14.99/month — up to 3,000 variants on sale." }, { "@type": "Offer", "name": "Pro Unlimited", "price": "24.99", "priceCurrency": "USD", "description": "$24.99/month — unlimited variants and campaigns." } ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "DiscountPal", "url": "https://discountpal.app/", "logo": "https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg", "description": "DiscountPal is a Shopify sale price manager built by Better Stores Project, an independent studio based in Adelaide, Australia.", "founder": { "@type": "Person", "name": "Jake" }, "sameAs": [ "https://apps.shopify.com/discount-pal" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is DiscountPal?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal is a Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends." } }, { "@type": "Question", "name": "What happens to my prices when a campaign ends?", "acceptedAnswer": { "@type": "Answer", "text": "They revert automatically. DiscountPal saves your original price when a campaign starts and restores it — along with any tags the campaign changed — the moment it ends. No manual reset, no forgotten sale prices." } }, { "@type": "Question", "name": "How are discounts applied in Shopify?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal updates the price and compare at price fields on your products. Your original pricing is stored when the campaign starts and reverted when it's deactivated." } }, { "@type": "Question", "name": "How is this different from Shopify's built-in discounts?", "acceptedAnswer": { "@type": "Answer", "text": "Shopify's native discounts apply at checkout, so product pages keep showing full price until the final step. DiscountPal changes the displayed price itself, with strikethrough compare-at pricing, so shoppers see the deal from the first page — and so do Google Shopping and your email flows." } }, { "@type": "Question", "name": "Does DiscountPal work with my theme?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. DiscountPal uses Shopify's own price fields, so your sale pricing displays exactly the way your theme is designed to show it — any sale badges, strikethroughs, or styling built into your theme just work. No injected code, no foreign-looking widgets." } }, { "@type": "Question", "name": "What product selection filters are there?", "acceptedAnswer": { "@type": "Answer", "text": "Products can be included or excluded by tag, collection, vendor, and product type — or selected individually, down to the variant. Combine multiple filters for precise selections, and add separate product groups to a single campaign." } }, { "@type": "Question", "name": "How do I create a sale collection?", "acceptedAnswer": { "@type": "Answer", "text": "Use auto-tagging: DiscountPal adds a tag to products while the campaign is active, so a smart collection built on that tag fills itself when the sale starts and empties when it ends." } }, { "@type": "Question", "name": "How long does a campaign take to go live?", "acceptedAnswer": { "@type": "Answer", "text": "Small campaigns apply almost immediately; large ones take a few minutes to roll out across every product, and the same applies when prices revert. Campaigns run on your store's timezone." } }, { "@type": "Question", "name": "Can I discount from the original price instead of the current price?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — apply the discount to the current selling price, the original RRP, or full-price items only. \"Full-price only\" skips already-reduced products, so nothing gets double-discounted." } }, { "@type": "Question", "name": "What if I change a product's price during a campaign?", "acceptedAnswer": { "@type": "Answer", "text": "When the campaign ends, prices revert to what they were when it started. Need to change a base price mid-sale? End the campaign, update the price, relaunch — one minute, clean pricing." } }, { "@type": "Question", "name": "Do sale prices show in Google Shopping and email apps like Klaviyo?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — because DiscountPal changes the real product price, your Google Shopping feed and catalog-connected email tools pick up the sale automatically. Feeds refresh on their own schedules, so allow a short delay after launch." } }, { "@type": "Question", "name": "How many products can I put on sale?", "acceptedAnswer": { "@type": "Answer", "text": "From 50 variants on the free plan up to unlimited variants and campaigns on Pro Unlimited — with 1,000 and 3,000-variant tiers in between. There's no catalog size DiscountPal can't handle." } } ] }, { "@context": "https://schema.org", "@type": "BlogPosting", "headline": "What is Compare At Price on Shopify? How to use it to boost sales.", "description": "We'll show you what the field called \"compare-at-price\" is and how to leverage it. ", "image": "https://base44.app/api/apps/6a2f93785e75ff50fda0649e/files/mp/public/6a2f93785e75ff50fda0649e/22ca9b981_qdpGz86sIqOoexD9Y6YvZNv0Szs.webp", "author": { "@type": "Person", "name": "DiscountPal Team" }, "publisher": { "@type": "Organization", "name": "DiscountPal", "logo": { "@type": "ImageObject", "url": "https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg" } }, "datePublished": "2026-07-07", "dateModified": "2026-07-09T11:24:04.186000", "mainEntityOfPage": "https://discountpal.app/blog/what-is-compare-at-price-on-shopify" } ] --- [![DiscountPal](https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg)](/) [How it works](/#how-it-works)[Features](/#features)[Pricing](/#pricing)[FAQ](/#faq)[Partners](/partners)[Blog](/blog)[Docs](/docs)[Install on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=nav) [Install free on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=hero) Free plan · No code · Works with all themes [All posts](/blog) # What is Compare At Price on Shopify? How to use it to boost sales. DiscountPal Team · July 7, 2026 ![What is Compare At Price on Shopify? How to use it to boost sales.](https://base44.app/api/apps/6a2f93785e75ff50fda0649e/files/mp/public/6a2f93785e75ff50fda0649e/22ca9b981_qdpGz86sIqOoexD9Y6YvZNv0Szs.webp) If you've set up products on your Shopify store, you may have come across a field called "compare-at-price". This can be confusing given there's also a field called "price". This is a common question and were going to break down what both fields mean, and how to use them to boost your on site conversions! ## ‍ ## What is compare-at-price? When entering your product data in Shopify, you may notice there's two price fields, one called "price" and another called "compare-at-price". **"Price"** is where you enter your current selling price - ie. the price that will display on your storefront and customers will be able to purchase the product at this price. "Price" is essential on all products. **"Compare-at-price"** is an optional field that can be used to hold the product's RRP or original price. This then allows a _comparisio_n between the "price" and the "compare-at-price". ‍ ## How to use compare-at-price to boost sales conversions: If you have discounted items on your store - that is, they are selling below RRP - using the compare-at-field is a powerful way to convert shoppers. When your **"price"** is lower than your **"compare-at-price"**, your products will be displayed as "on sale". ‍ The exact features this triggers will vary between themes, but generally this involves adding the original price with a strikethrough and the sale price alongside. eg $̶2̶9̶9̶  $199 ‍ ## Why this boosts conversions: Displaying a strikethrough price shown to dramatically influence shopper behavior and can increase conversions significantly versus if the same price was displayed on it's own. A strikethough and sale price trigger a range of psychological effects in the shopper such as: - **Anchor pricing** \- the original price is used as a reference point and makes the new price seem like a deal - **Loss aversion** - when the shopper see's "was $299 now $199" they think if I don't buy now I'm losing $100 in value - **FOMO** - The strikethough acts as a visual cue that the deal is temporary - **Reduces hesitation** \- humans rely heavily on shortcuts (heuristics) to judge value - a strikethrough makes the price seem more valueable A strikethrough is one of the most powerful pricing psychology tools available in ecommerce. It’s why every major retailer and marketplace in the world uses strikethrough pricing as a core conversion technique. If you're not using your compare-at-field, you're almost certainly missing out on sale conversions. ## How to run sales automatically using the compare-at-field: If you’d rather skip the manual work of updating prices manually for your next sale, **Discount Pal** automates the entire process. Set up your sale campaign and Discount Pal will update your "price" and "compare-at-price" fields to suit - so you can maximize conversions! Discount Pal works like Shopify’s built-in Discounts app — you still choose products and set up sale campaigns — but it uses a smarter process that displays discounted prices across your whole store using your theme’s native sale design elements. Plus it has other useful features like auto-tagging to make campaign set up quick and easy. #### Key Benefits - ✅ No coding or complex setup required - ✅ Works with any theme, using its built-in sale styling - ✅ Shows sale price + strike-through site-wide (huge conversion boost) - ✅ Syncs prices automatically to Google Shopping feed - ✅ Schedule start and end times for campaigns - ✅ Auto-tags products for collection creation - ✅ Advanced product selection system for precision targeting In short — it’s everything merchants wish the default Discounts app did. ‍ ## Your next sale, live in minutes. Install free, set your discount, pick your products, add tags and schedule. Your sale prices, everywhere shoppers look. [Install free on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=final) Free plan · No code, no setup · Reverts automatically ![DiscountPal](https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg) [How it works](#how-it-works)[Features](#features)[Pricing](#pricing)[FAQ](#faq)[Partners](/partners)[Blog](/blog)[Docs](/docs)[Sales Calendar](/sales-calendar)[About](/about)[Support](/contact)[Privacy](/privacy-policy) DiscountPal Sale Price Manager — bulk sale pricing for Shopify. Available on the [Shopify App Store](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=final). Support: [Contact us](/contact). © 2026 DiscountPal. All rights reserved.