--- title: "Ecommerce Sales Calendar 2026–2027: AU, NZ, US, CA & UK Sale Dates | DiscountPal" description: "Every major retail and ecommerce sale date for 2026–2027 across Australia, New Zealand, the US, Canada and the UK — Black Friday, Prime Day, Boxing Day and emerging sales days. Verified and updated monthly." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "DiscountPal Sale Price Manager", "operatingSystem": "Web", "applicationCategory": "BusinessApplication", "description": "A Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends.", "url": "https://apps.shopify.com/discount-pal", "offers": [ { "@type": "Offer", "name": "Starter", "price": "0", "priceCurrency": "USD", "description": "Free plan — up to 50 variants on sale, 1 campaign, strikethrough pricing, auto tagging." }, { "@type": "Offer", "name": "Growth", "price": "9.99", "priceCurrency": "USD", "description": "$9.99/month — up to 1,000 variants on sale, 5 campaigns, scheduling." }, { "@type": "Offer", "name": "Pro", "price": "14.99", "priceCurrency": "USD", "description": "$14.99/month — up to 3,000 variants on sale." }, { "@type": "Offer", "name": "Pro Unlimited", "price": "24.99", "priceCurrency": "USD", "description": "$24.99/month — unlimited variants and campaigns." } ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "DiscountPal", "url": "https://discountpal.app/", "logo": "https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg", "description": "DiscountPal is a Shopify sale price manager built by Better Stores Project, an independent studio based in Adelaide, Australia.", "founder": { "@type": "Person", "name": "Jake" }, "sameAs": [ "https://apps.shopify.com/discount-pal" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is DiscountPal?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal is a Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends." } }, { "@type": "Question", "name": "What happens to my prices when a campaign ends?", "acceptedAnswer": { "@type": "Answer", "text": "They revert automatically. DiscountPal saves your original price when a campaign starts and restores it — along with any tags the campaign changed — the moment it ends. No manual reset, no forgotten sale prices." } }, { "@type": "Question", "name": "How are discounts applied in Shopify?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal updates the price and compare at price fields on your products. Your original pricing is stored when the campaign starts and reverted when it's deactivated." } }, { "@type": "Question", "name": "How is this different from Shopify's built-in discounts?", "acceptedAnswer": { "@type": "Answer", "text": "Shopify's native discounts apply at checkout, so product pages keep showing full price until the final step. DiscountPal changes the displayed price itself, with strikethrough compare-at pricing, so shoppers see the deal from the first page — and so do Google Shopping and your email flows." } }, { "@type": "Question", "name": "Does DiscountPal work with my theme?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. DiscountPal uses Shopify's own price fields, so your sale pricing displays exactly the way your theme is designed to show it — any sale badges, strikethroughs, or styling built into your theme just work. No injected code, no foreign-looking widgets." } }, { "@type": "Question", "name": "What product selection filters are there?", "acceptedAnswer": { "@type": "Answer", "text": "Products can be included or excluded by tag, collection, vendor, and product type — or selected individually, down to the variant. Combine multiple filters for precise selections, and add separate product groups to a single campaign." } }, { "@type": "Question", "name": "How do I create a sale collection?", "acceptedAnswer": { "@type": "Answer", "text": "Use auto-tagging: DiscountPal adds a tag to products while the campaign is active, so a smart collection built on that tag fills itself when the sale starts and empties when it ends." } }, { "@type": "Question", "name": "How long does a campaign take to go live?", "acceptedAnswer": { "@type": "Answer", "text": "Small campaigns apply almost immediately; large ones take a few minutes to roll out across every product, and the same applies when prices revert. Campaigns run on your store's timezone." } }, { "@type": "Question", "name": "Can I discount from the original price instead of the current price?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — apply the discount to the current selling price, the original RRP, or full-price items only. \"Full-price only\" skips already-reduced products, so nothing gets double-discounted." } }, { "@type": "Question", "name": "What if I change a product's price during a campaign?", "acceptedAnswer": { "@type": "Answer", "text": "When the campaign ends, prices revert to what they were when it started. Need to change a base price mid-sale? End the campaign, update the price, relaunch — one minute, clean pricing." } }, { "@type": "Question", "name": "Do sale prices show in Google Shopping and email apps like Klaviyo?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — because DiscountPal changes the real product price, your Google Shopping feed and catalog-connected email tools pick up the sale automatically. Feeds refresh on their own schedules, so allow a short delay after launch." } }, { "@type": "Question", "name": "How many products can I put on sale?", "acceptedAnswer": { "@type": "Answer", "text": "From 50 variants on the free plan up to unlimited variants and campaigns on Pro Unlimited — with 1,000 and 3,000-variant tiers in between. There's no catalog size DiscountPal can't handle." } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://discountpal.app/sales-calendar", "url": "https://discountpal.app/sales-calendar", "name": "Ecommerce Sales Calendar 2026–2027: AU, NZ, US, CA & UK Sale Dates", "description": "Every major retail and ecommerce sale date for 2026–2027 across Australia, New Zealand, the US, Canada and the UK.", "dateModified": "2026-07-09", "isPartOf": { "@id": "https://discountpal.app" } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "DiscountPal", "item": "https://discountpal.app" }, { "@type": "ListItem", "position": 2, "name": "Sales Calendar", "item": "https://discountpal.app/sales-calendar" } ] } ] } ] --- [![DiscountPal](https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg)](/) [How it works](/#how-it-works)[Features](/#features)[Pricing](/#pricing)[FAQ](/#faq)[Partners](/partners)[Blog](/blog)[Docs](/docs)[Install on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=nav) [Install free on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=hero) Free plan · No code · Works with all themes [DiscountPal](/)Sales Calendar # Ecommerce Sales Calendar 2026–2027 The DiscountPal Sales Calendar tracks every major retail and ecommerce sale date across five markets — with confirmed dates, expected windows for unannounced events, and the recurrence rules behind each one. Built for Shopify merchants planning promotions, and for shoppers who want to know exactly when the next sale lands. **Last verified: July 2026.** Dates marked TBA follow a known annual pattern and are updated within 24 hours of official announcement. ## Choose your country Tap a country for its full local sales calendar. [ Australia sales calendar Black Friday, EOFY, Click Frenzy, Afterpay Day, Boxing Day ](/sales-calendar/australia)[ New Zealand sales calendar Black Friday, Boxing Day, Afterpay Day, Matariki ](/sales-calendar/new-zealand)[ United States sales calendar Black Friday, Cyber Monday, Prime Day, holiday weekend sales ](/sales-calendar/united-states)[ Canada sales calendar Black Friday, Boxing Week, Canada Day, Victoria Day ](/sales-calendar/canada)[ United Kingdom sales calendar Black Friday, Boxing Day, January sales, bank holiday sales ](/sales-calendar/united-kingdom) ## The dates that anchor the global retail year Event 2026 2027 Recurrence Rule February Valentine's Day Sat 14 Feb 2026 Sun 14 Feb 2027 Fixed: 14 Feb April Easter weekend 3–6 Apr 2026 26–29 Mar 2027 Moves yearly with Easter June Amazon Prime Day 23–26 Jun 2026 TBA 2027 (mid-year) Annual; moved from July to June in 2026 September 🌱 9.9 Day Next up Wed 9 Sep 2026 Thu 9 Sep 2027 Fixed: 9 Sep — emerging in Western markets October 🌱 10.10 Day Sat 10 Oct 2026 Sun 10 Oct 2027 Fixed: 10 Oct — emerging in Western markets Halloween Sat 31 Oct 2026 Sun 31 Oct 2027 Fixed: 31 Oct November Singles' Day (11.11) Wed 11 Nov 2026 Thu 11 Nov 2027 Fixed: 11 Nov Black Friday Fri 27 Nov 2026 Fri 26 Nov 2027 Day after US Thanksgiving Cyber Monday Mon 30 Nov 2026 Mon 29 Nov 2027 Monday after US Thanksgiving December 🌱 Travel Tuesday Tue 1 Dec 2026 Tue 30 Nov 2027 Tuesday after Cyber Monday 🌱 12.12 Day Sat 12 Dec 2026 Sun 12 Dec 2027 Fixed: 12 Dec — emerging in Western markets Green Monday Mon 14 Dec 2026 Mon 13 Dec 2027 2nd Monday of December Super Saturday Sat 19 Dec 2026 Sat 18 Dec 2027 Last Saturday before Christmas Boxing Day Sat 26 Dec 2026 Sun 26 Dec 2027 Fixed: 26 Dec 🌱 = emerging sales day: newer events gaining Western adoption, mostly imported from Asia's "double-day" calendar. Adoption varies by country — see each country page for local context. ## Worth knowing for 2027 Easter 2027 falls unusually early (28 March), compressing the March sales window in Australia and New Zealand where Afterpay Day and Click Frenzy Travel usually run. In the US, Super Bowl Sunday and Valentine's Day land on the same date (14 February 2027). And Christmas 2027 falls on a Saturday, pushing final shipping deadlines earlier into that week. Planning a sale on Shopify? [DiscountPal](/) schedules your sale prices in advance so discounts start and end automatically — no midnight manual edits. ## Your next sale, live in minutes. Install free, set your discount, pick your products, add tags and schedule. Your sale prices, everywhere shoppers look. [Install free on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=final) Free plan · No code, no setup · Reverts automatically ![DiscountPal](https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg) [How it works](#how-it-works)[Features](#features)[Pricing](#pricing)[FAQ](#faq)[Partners](/partners)[Blog](/blog)[Docs](/docs)[Sales Calendar](/sales-calendar)[About](/about)[Support](/contact)[Privacy](/privacy-policy) DiscountPal Sale Price Manager — bulk sale pricing for Shopify. Available on the [Shopify App Store](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=final). Support: [Contact us](/contact). © 2026 DiscountPal. All rights reserved.