--- title: "Australia Sales Calendar 2026–2027: Every Ecommerce Sale Date | DiscountPal" url: https://discountpal.app/sales-calendar/australia description: "Every Australian retail and ecommerce sale date for 2026 and 2027 — Black Friday, EOFY, Click Frenzy, Afterpay Day, Boxing Day and emerging sales days. Verified and updated monthly." lang: en --- Shopify Flash Sale Manager App Install free on Shopify (https://apps.shopify.com/discount-pal) Always up to date — bookmark me # Australia Ecommerce Sales Calendar 2026–2027 Every major Australian retail and ecommerce sale date for 2026 and 2027 — from Black Friday and Boxing Day to uniquely Australian events like EOFY, Click Frenzy and Afterpay Day. Confirmed dates are listed with the year; recurring events without announced dates are marked TBA with their expected window. DiscountPal Sale Price Manager (https://apps.shopify.com/discount-pal) makes running your Shopify sale campaigns easy. ## Australia sales calendar at a glance Last verified: July 2026. | Event | 2026 | 2027 | Recurrence Rule | | --- | --- | --- | --- | | **January** | | | | | Back to School sales | Jan 2026 (peak mid–late Jan) | Jan 2027 | Annual, before school year starts | | Australia Day sales | Mon 26 Jan 2026 | Tue 26 Jan 2027 | Fixed: 26 Jan | | **March** | | | | | Amazon AU Big Smile Sale | 16–22 Mar 2026 | TBA 2027 | Annual, March (7-day event) | | PayPal Frenzy (Click Frenzy) | 3–9 Mar 2026 | TBA (expected early Mar 2027) | Annual, early March | | Afterpay Day | 19–22 Mar 2026 | TBA (expected mid-Mar 2027) | Twice yearly: March + August | | Click Frenzy Travel | 25–29 Mar 2026 | TBA (expected late Mar 2027) | Annual, late March | | **April** | | | | | Easter sales | 3–6 Apr 2026 | 26–29 Mar 2027 | Moves with Easter | | **May** | | | | | Click Frenzy Mayhem | TBA (typically May 2026) | TBA (typically May 2027) | Annual, May | | Mother's Day | Sun 10 May 2026 | Sun 9 May 2027 | 2nd Sunday of May | | **June** | | | | | EOFY sales | Jun 2026 (peak mid–late Jun) | Jun 2027 | Annual; financial year ends 30 Jun | | **July** | | | | | Amazon Prime Day AU | 7–13 Jul 2026 | TBA 2027 | Annual, July (7-day event) | | **August** | | | | | Afterpay Day | 13–16 Aug 2026 | TBA (expected mid-Aug 2027) | Twice yearly: March + August | | **September** | | | | | Father's Day | Sun 6 Sep 2026 | Sun 5 Sep 2027 | 1st Sunday of September | | Vogue Online Shopping Night | 25–28 Sep 2026 | TBA 2027 | Twice yearly | | **October** | | | | | Click Frenzy: The Main Event Next up | 27–30 Oct 2026 | TBA (expected late Oct 2027) | Annual, late October | | 🌱 10.10 Day | Sat 10 Oct 2026 | Sun 10 Oct 2027 | Fixed: 10 Oct | | Halloween | Sat 31 Oct 2026 | Sun 31 Oct 2027 | Fixed: 31 Oct | | **November** | | | | | Singles' Day (11.11) | Wed 11 Nov 2026 | Thu 11 Nov 2027 | Fixed: 11 Nov | | Black Friday / Cyber Monday | 27–30 Nov 2026 | 26–29 Nov 2027 | 4th Friday of November weekend | | **December** | | | | | Boxing Day | Sat 26 Dec 2026 | Sun 26 Dec 2027 | Fixed: 26 Dec | 🌱 = emerging sales day gaining local adoption. ## When is Black Friday 2026 in Australia? Black Friday 2026 falls on Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026; in 2027 they fall on 26 and 29 November. Black Friday is now Australia's biggest ecommerce event, having overtaken Boxing Day for online sales — and the deal window keeps stretching earlier, with most major retailers now running "Black November" promotions from mid-month. _Running a Black Friday sale on Shopify? DiscountPal (https://discountpal.app/) schedules your sale prices in advance so discounts flip at midnight automatically — no manual edits during your biggest weekend._ ## When are the EOFY sales? EOFY (End of Financial Year) sales peak in mid-to-late June every year, ahead of the Australian financial year ending on 30 June. EOFY is Australia's unique mid-year mega event: the tax-deduction angle makes it especially strong for B2B purchases, tech, office equipment and anything a business can write off before 30 June. ## When is the next Afterpay Day? The next Afterpay Day runs 13–16 August 2026, a four-day event across fashion, beauty, homewares and tech. Afterpay Day runs twice a year — March and August — in both Australia and New Zealand. ## When is Click Frenzy? Click Frenzy runs several times a year, with the flagship Main Event confirmed for 27–30 October 2026 — earlier than in previous years, now landing before Halloween rather than mid-November. The calendar also includes PayPal Frenzy in early March, Click Frenzy Travel in late March, and Mayhem in May. With the Main Event moved to late October, it sits further ahead of Black Friday than before, giving Australian shoppers a longer run-up to the November/December peak. ## When is Amazon Prime Day in Australia? Amazon Prime Day Australia 2026 runs for seven full days, from 12:00am AEST on Tuesday 7 July to 11:59pm AEST on Monday 13 July 2026 — a longer window than the four-day event held in the US, UK and Canada in June. The 2027 AU dates have not yet been announced. ## When is the Amazon Australia Big Smile Sale? The Amazon Australia Big Smile Sale is Amazon AU's own local event, separate from Prime Day. The 2026 edition ran for seven days, from midday on Monday 16 March to midnight on Sunday 22 March. It typically lands in March, ahead of EOFY and Prime Day. ## When are Mother's Day and Father's Day in Australia? Mother's Day falls on Sunday 10 May 2026 (9 May 2027), and Father's Day falls on Sunday 6 September 2026 (5 September 2027). Note for global merchants: Australian Father's Day is the first Sunday of September — nearly three months after the US and UK date — one of the most common localisation mistakes in international campaigns. ## When is Vogue Online Shopping Night? Vogue Online Shopping Night (VOSN) runs twice a year. The confirmed spring 2026 event runs from midday Thursday 25 September to midday Sunday 28 September, covering fashion, beauty, tech and lifestyle brands at exclusive discounts. A second (typically April) event also runs annually. ## Boxing Day: still Australia's clearance king Boxing Day falls on Saturday 26 December 2026 and Sunday 26 December 2027. While Black Friday has overtaken it online, Boxing Day remains Australia's biggest clearance moment, and sales now run continuously through early January. ## Emerging sales days in Australia 🌱 The Asian "double-day" calendar is gaining Australian adoption: Singles' Day (11.11 — Wednesday 11 November 2026) is the most established, while 10.10 (Saturday 10 October 2026) is appearing among fashion and beauty retailers — now landing just after Click Frenzy's Main Event given its new late-October date. ## FAQ ### When is Black Friday 2026 in Australia? Friday 27 November 2026. Cyber Monday follows on Monday 30 November 2026. ### When is Afterpay Day in Australia in 2026? Twice this year: 19–22 March and 13–16 August 2026. ### When are the EOFY sales in Australia? Throughout June, peaking mid-to-late June, before the financial year ends 30 June. ### Is Black Friday or Boxing Day bigger in Australia? Black Friday is now bigger for online sales; Boxing Day remains the biggest in-store clearance event. ### When is Amazon Prime Day 2026 in Australia? 7–13 July 2026, a seven-day event running from 12:00am AEST Tuesday to 11:59pm AEST the following Monday. ### When is Click Frenzy's Main Event in 2026? 27–30 October 2026 — earlier in the calendar than previous years, now landing before Halloween. ## Sales calendars for other countries All countries: https://discountpal.app/sales-calendar · New Zealand sales calendar: https://discountpal.app/sales-calendar/new-zealand · United States sales calendar: https://discountpal.app/sales-calendar/united-states · Canada sales calendar: https://discountpal.app/sales-calendar/canada · United Kingdom sales calendar: https://discountpal.app/sales-calendar/united-kingdom ## Your next sale, live in minutes. Install free, set your discount, pick your products, add tags and schedule. Your sale prices, everywhere shoppers look. Free plan · No code, no setup · Reverts automatically ## Structured data ```json [ { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "DiscountPal Sale Price Manager", "operatingSystem": "Web", "applicationCategory": "BusinessApplication", "description": "A Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends.", "url": "https://apps.shopify.com/discount-pal", "offers": [ { "@type": "Offer", "name": "Starter", "price": "0", "priceCurrency": "USD", "description": "Free plan — up to 50 variants on sale, 1 campaign, strikethrough pricing, auto tagging." }, { "@type": "Offer", "name": "Growth", "price": "9.99", "priceCurrency": "USD", "description": "$9.99/month — up to 1,000 variants on sale, 5 campaigns, scheduling." }, { "@type": "Offer", "name": "Pro", "price": "14.99", "priceCurrency": "USD", "description": "$14.99/month — up to 3,000 variants on sale." }, { "@type": "Offer", "name": "Pro Unlimited", "price": "24.99", "priceCurrency": "USD", "description": "$24.99/month — unlimited variants and campaigns." } ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "DiscountPal", "url": "https://discountpal.app/", "logo": "https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg", "description": "DiscountPal is a Shopify sale price manager built by Better Stores Project, an independent studio based in Adelaide, Australia.", "founder": { "@type": "Person", "name": "Jake" }, "sameAs": [ "https://apps.shopify.com/discount-pal" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is DiscountPal?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal is a Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends." } }, { "@type": "Question", "name": "What happens to my prices when a campaign ends?", "acceptedAnswer": { "@type": "Answer", "text": "They revert automatically. DiscountPal saves your original price when a campaign starts and restores it — along with any tags the campaign changed — the moment it ends. No manual reset, no forgotten sale prices." } }, { "@type": "Question", "name": "How are discounts applied in Shopify?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal updates the price and compare at price fields on your products. Your original pricing is stored when the campaign starts and reverted when it's deactivated." } }, { "@type": "Question", "name": "How is this different from Shopify's built-in discounts?", "acceptedAnswer": { "@type": "Answer", "text": "Shopify's native discounts apply at checkout, so product pages keep showing full price until the final step. DiscountPal changes the displayed price itself, with strikethrough compare-at pricing, so shoppers see the deal from the first page — and so do Google Shopping and your email flows." } }, { "@type": "Question", "name": "Does DiscountPal work with my theme?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. DiscountPal uses Shopify's own price fields, so your sale pricing displays exactly the way your theme is designed to show it — any sale badges, strikethroughs, or styling built into your theme just work. No injected code, no foreign-looking widgets." } }, { "@type": "Question", "name": "What product selection filters are there?", "acceptedAnswer": { "@type": "Answer", "text": "Products can be included or excluded by tag, collection, vendor, and product type — or selected individually, down to the variant. Combine multiple filters for precise selections, and add separate product groups to a single campaign." } }, { "@type": "Question", "name": "How do I create a sale collection?", "acceptedAnswer": { "@type": "Answer", "text": "Use auto-tagging: DiscountPal adds a tag to products while the campaign is active, so a smart collection built on that tag fills itself when the sale starts and empties when it ends." } }, { "@type": "Question", "name": "How long does a campaign take to go live?", "acceptedAnswer": { "@type": "Answer", "text": "Small campaigns apply almost immediately; large ones take a few minutes to roll out across every product, and the same applies when prices revert. Campaigns run on your store's timezone." } }, { "@type": "Question", "name": "Can I discount from the original price instead of the current price?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — apply the discount to the current selling price, the original RRP, or full-price items only. \"Full-price only\" skips already-reduced products, so nothing gets double-discounted." } }, { "@type": "Question", "name": "What if I change a product's price during a campaign?", "acceptedAnswer": { "@type": "Answer", "text": "When the campaign ends, prices revert to what they were when it started. Need to change a base price mid-sale? End the campaign, update the price, relaunch — one minute, clean pricing." } }, { "@type": "Question", "name": "Do sale prices show in Google Shopping and email apps like Klaviyo?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — because DiscountPal changes the real product price, your Google Shopping feed and catalog-connected email tools pick up the sale automatically. Feeds refresh on their own schedules, so allow a short delay after launch." } }, { "@type": "Question", "name": "How many products can I put on sale?", "acceptedAnswer": { "@type": "Answer", "text": "From 50 variants on the free plan up to unlimited variants and campaigns on Pro Unlimited — with 1,000 and 3,000-variant tiers in between. There's no catalog size DiscountPal can't handle." } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://discountpal.app/sales-calendar/australia", "url": "https://discountpal.app/sales-calendar/australia", "name": "Australia Ecommerce Sales Calendar 2026–2027", "description": "Every Australian retail and ecommerce sale date for 2026 and 2027, including Black Friday, EOFY, Click Frenzy, Afterpay Day and Boxing Day.", "dateModified": "2026-07-09", "isPartOf": { "@id": "https://discountpal.app/sales-calendar" } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "DiscountPal", "item": "https://discountpal.app" }, { "@type": "ListItem", "position": 2, "name": "Sales Calendar", "item": "https://discountpal.app/sales-calendar" }, { "@type": "ListItem", "position": 3, "name": "Australia", "item": "https://discountpal.app/sales-calendar/australia" } ] }, { "@type": "Event", "name": "Black Friday 2026 (Australia)", "startDate": "2026-11-27", "endDate": "2026-11-27", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Australia's biggest ecommerce sales event, held the day after US Thanksgiving.", "organizer": { "@type": "Organization", "name": "Australian retailers (industry-wide event)" } }, { "@type": "Event", "name": "Cyber Monday 2026 (Australia)", "startDate": "2026-11-30", "endDate": "2026-11-30", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Online-focused sales event on the Monday after Black Friday.", "organizer": { "@type": "Organization", "name": "Australian retailers (industry-wide event)" } }, { "@type": "Event", "name": "Boxing Day Sales 2026 (Australia)", "startDate": "2026-12-26", "endDate": "2026-12-26", "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Australia's biggest clearance sales event, held annually on 26 December.", "organizer": { "@type": "Organization", "name": "Australian retailers (industry-wide event)" } }, { "@type": "Event", "name": "Singles' Day 11.11 2026 (Australia)", "startDate": "2026-11-11", "endDate": "2026-11-11", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Emerging online flash-sale day adopted from the Asian double-day calendar.", "organizer": { "@type": "Organization", "name": "Participating retailers" } }, { "@type": "Event", "name": "Click Frenzy Main Event 2026", "startDate": "2026-10-27", "endDate": "2026-10-30", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Australia's flagship Click Frenzy sales event.", "organizer": { "@type": "Organization", "name": "Click Frenzy" } }, { "@type": "Event", "name": "Amazon Australia Big Smile Sale 2026", "startDate": "2026-03-16", "endDate": "2026-03-22", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Amazon Australia's own local sales event, separate from Prime Day.", "organizer": { "@type": "Organization", "name": "Amazon Australia" } }, { "@type": "Event", "name": "Amazon Prime Day 2026 (Australia)", "startDate": "2026-07-07", "endDate": "2026-07-13", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Amazon Prime Day in Australia, running seven days.", "organizer": { "@type": "Organization", "name": "Amazon" } }, { "@type": "Event", "name": "Afterpay Day August 2026", "startDate": "2026-08-13", "endDate": "2026-08-16", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Afterpay Day spring/winter event, running four days.", "organizer": { "@type": "Organization", "name": "Afterpay" } }, { "@type": "Event", "name": "Vogue Online Shopping Night September 2026", "startDate": "2026-09-25", "endDate": "2026-09-28", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/australia" }, "description": "Vogue's fashion, beauty, tech and lifestyle online sales event.", "organizer": { "@type": "Organization", "name": "Vogue Australia" } }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "When is Black Friday 2026 in Australia?", "acceptedAnswer": { "@type": "Answer", "text": "Friday 27 November 2026. Cyber Monday follows on Monday 30 November 2026." } }, { "@type": "Question", "name": "When is Afterpay Day in Australia in 2026?", "acceptedAnswer": { "@type": "Answer", "text": "Twice this year: 19–22 March and 13–16 August 2026." } }, { "@type": "Question", "name": "When are the EOFY sales in Australia?", "acceptedAnswer": { "@type": "Answer", "text": "Throughout June, peaking mid-to-late June, before the Australian financial year ends on 30 June." } }, { "@type": "Question", "name": "Is Black Friday or Boxing Day bigger in Australia?", "acceptedAnswer": { "@type": "Answer", "text": "Black Friday is now bigger for online sales; Boxing Day remains the biggest in-store clearance event." } }, { "@type": "Question", "name": "When is Amazon Prime Day 2026 in Australia?", "acceptedAnswer": { "@type": "Answer", "text": "7–13 July 2026, a seven-day event running from 12:00am AEST Tuesday to 11:59pm AEST the following Monday." } }, { "@type": "Question", "name": "When is Click Frenzy's Main Event in 2026?", "acceptedAnswer": { "@type": "Answer", "text": "27–30 October 2026 — earlier in the calendar than previous years, now landing before Halloween." } } ] } ] } ] ```