--- title: "UK Sales Calendar 2026–2027: Every Ecommerce Sale Date | DiscountPal" description: "Every UK retail and ecommerce sale date for 2026 and 2027 — Black Friday, Boxing Day, January sales, bank holiday sales and Mothering Sunday. Verified and updated monthly." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "DiscountPal Sale Price Manager", "operatingSystem": "Web", "applicationCategory": "BusinessApplication", "description": "A Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends.", "url": "https://apps.shopify.com/discount-pal", "offers": [ { "@type": "Offer", "name": "Starter", "price": "0", "priceCurrency": "USD", "description": "Free plan — up to 50 variants on sale, 1 campaign, strikethrough pricing, auto tagging." }, { "@type": "Offer", "name": "Growth", "price": "9.99", "priceCurrency": "USD", "description": "$9.99/month — up to 1,000 variants on sale, 5 campaigns, scheduling." }, { "@type": "Offer", "name": "Pro", "price": "14.99", "priceCurrency": "USD", "description": "$14.99/month — up to 3,000 variants on sale." }, { "@type": "Offer", "name": "Pro Unlimited", "price": "24.99", "priceCurrency": "USD", "description": "$24.99/month — unlimited variants and campaigns." } ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "DiscountPal", "url": "https://discountpal.app/", "logo": "https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg", "description": "DiscountPal is a Shopify sale price manager built by Better Stores Project, an independent studio based in Adelaide, Australia.", "founder": { "@type": "Person", "name": "Jake" }, "sameAs": [ "https://apps.shopify.com/discount-pal" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is DiscountPal?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal is a Shopify app that bulk-changes product prices for sales campaigns, displaying strikethrough sale pricing across product pages, collections, search, cart, Google Shopping, and email feeds. Discounts can be scheduled, automatically tagged into collections, and revert automatically when the campaign ends." } }, { "@type": "Question", "name": "What happens to my prices when a campaign ends?", "acceptedAnswer": { "@type": "Answer", "text": "They revert automatically. DiscountPal saves your original price when a campaign starts and restores it — along with any tags the campaign changed — the moment it ends. No manual reset, no forgotten sale prices." } }, { "@type": "Question", "name": "How are discounts applied in Shopify?", "acceptedAnswer": { "@type": "Answer", "text": "DiscountPal updates the price and compare at price fields on your products. Your original pricing is stored when the campaign starts and reverted when it's deactivated." } }, { "@type": "Question", "name": "How is this different from Shopify's built-in discounts?", "acceptedAnswer": { "@type": "Answer", "text": "Shopify's native discounts apply at checkout, so product pages keep showing full price until the final step. DiscountPal changes the displayed price itself, with strikethrough compare-at pricing, so shoppers see the deal from the first page — and so do Google Shopping and your email flows." } }, { "@type": "Question", "name": "Does DiscountPal work with my theme?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. DiscountPal uses Shopify's own price fields, so your sale pricing displays exactly the way your theme is designed to show it — any sale badges, strikethroughs, or styling built into your theme just work. No injected code, no foreign-looking widgets." } }, { "@type": "Question", "name": "What product selection filters are there?", "acceptedAnswer": { "@type": "Answer", "text": "Products can be included or excluded by tag, collection, vendor, and product type — or selected individually, down to the variant. Combine multiple filters for precise selections, and add separate product groups to a single campaign." } }, { "@type": "Question", "name": "How do I create a sale collection?", "acceptedAnswer": { "@type": "Answer", "text": "Use auto-tagging: DiscountPal adds a tag to products while the campaign is active, so a smart collection built on that tag fills itself when the sale starts and empties when it ends." } }, { "@type": "Question", "name": "How long does a campaign take to go live?", "acceptedAnswer": { "@type": "Answer", "text": "Small campaigns apply almost immediately; large ones take a few minutes to roll out across every product, and the same applies when prices revert. Campaigns run on your store's timezone." } }, { "@type": "Question", "name": "Can I discount from the original price instead of the current price?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — apply the discount to the current selling price, the original RRP, or full-price items only. \"Full-price only\" skips already-reduced products, so nothing gets double-discounted." } }, { "@type": "Question", "name": "What if I change a product's price during a campaign?", "acceptedAnswer": { "@type": "Answer", "text": "When the campaign ends, prices revert to what they were when it started. Need to change a base price mid-sale? End the campaign, update the price, relaunch — one minute, clean pricing." } }, { "@type": "Question", "name": "Do sale prices show in Google Shopping and email apps like Klaviyo?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — because DiscountPal changes the real product price, your Google Shopping feed and catalog-connected email tools pick up the sale automatically. Feeds refresh on their own schedules, so allow a short delay after launch." } }, { "@type": "Question", "name": "How many products can I put on sale?", "acceptedAnswer": { "@type": "Answer", "text": "From 50 variants on the free plan up to unlimited variants and campaigns on Pro Unlimited — with 1,000 and 3,000-variant tiers in between. There's no catalog size DiscountPal can't handle." } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://discountpal.app/sales-calendar/united-kingdom", "url": "https://discountpal.app/sales-calendar/united-kingdom", "name": "United Kingdom Ecommerce Sales Calendar 2026–2027", "description": "Every UK retail and ecommerce sale date for 2026 and 2027, including Black Friday, Boxing Day, January sales and Mothering Sunday.", "dateModified": "2026-07-09", "isPartOf": { "@id": "https://discountpal.app/sales-calendar" } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "DiscountPal", "item": "https://discountpal.app" }, { "@type": "ListItem", "position": 2, "name": "Sales Calendar", "item": "https://discountpal.app/sales-calendar" }, { "@type": "ListItem", "position": 3, "name": "United Kingdom", "item": "https://discountpal.app/sales-calendar/united-kingdom" } ] }, { "@type": "Event", "name": "Black Friday 2026 (United Kingdom)", "startDate": "2026-11-27", "endDate": "2026-11-27", "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/united-kingdom" }, "description": "The UK's biggest online shopping event, held the day after US Thanksgiving.", "organizer": { "@type": "Organization", "name": "UK retailers (industry-wide event)" } }, { "@type": "Event", "name": "Cyber Monday 2026 (United Kingdom)", "startDate": "2026-11-30", "endDate": "2026-11-30", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/united-kingdom" }, "description": "Online sales event on the Monday after Black Friday.", "organizer": { "@type": "Organization", "name": "UK retailers (industry-wide event)" } }, { "@type": "Event", "name": "Boxing Day Sales 2026 (United Kingdom)", "startDate": "2026-12-26", "endDate": "2026-12-26", "eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://discountpal.app/sales-calendar/united-kingdom" }, "description": "The UK's flagship clearance sales day, flowing into the January sales.", "organizer": { "@type": "Organization", "name": "UK retailers (industry-wide event)" } }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "When is Black Friday 2026 in the UK?", "acceptedAnswer": { "@type": "Answer", "text": "Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026." } }, { "@type": "Question", "name": "When is Mother's Day 2027 in the UK?", "acceptedAnswer": { "@type": "Answer", "text": "Sunday 7 March 2027 — unusually early, because Mothering Sunday falls three weeks before Easter." } }, { "@type": "Question", "name": "When is Boxing Day 2026?", "acceptedAnswer": { "@type": "Answer", "text": "Saturday 26 December 2026, flowing straight into the January sales." } }, { "@type": "Question", "name": "When is Small Business Saturday in the UK?", "acceptedAnswer": { "@type": "Answer", "text": "Saturday 5 December 2026 (4 December 2027) — the first Saturday of December, a different date from the US version." } } ] } ] } ] --- [![DiscountPal](https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg)](/) [How it works](/#how-it-works)[Features](/#features)[Pricing](/#pricing)[FAQ](/#faq)[Partners](/partners)[Blog](/blog)[Docs](/docs)[Install on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=nav) [Install free on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=hero) Free plan · No code · Works with all themes [DiscountPal](/)[Sales Calendar](/sales-calendar)United Kingdom Always up to date — bookmark me # United Kingdom Ecommerce Sales Calendar 2026–2027 Every major UK retail and ecommerce sale date for 2026 and 2027 — from the golden quarter's Black Friday and Boxing Day through the bank-holiday sales that structure the rest of the year. Confirmed dates are listed with the year; recurring events without announced dates are marked TBA. [DiscountPal Sale Price Manager](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=sales-calendar) makes running your Shopify sale campaigns easy. ## UK sales calendar at a glance Last verified: July 2026. Event 2026 2027 Recurrence Rule January January sales 26 Dec 2025–late Jan 2026 26 Dec 2026–late Jan 2027 Annual Blue Monday promos Mon 19 Jan 2026 Mon 18 Jan 2027 3rd Monday of January February Valentine's Day Sat 14 Feb 2026 Sun 14 Feb 2027 Fixed: 14 Feb March Mother's Day (Mothering Sunday) Sun 15 Mar 2026 Sun 7 Mar 2027 3 weeks before Easter Sunday April Easter weekend 3–6 Apr 2026 26–29 Mar 2027 Moves with Easter May Early May Bank Holiday Mon 4 May 2026 Mon 3 May 2027 1st Monday of May Spring Bank Holiday Mon 25 May 2026 Mon 31 May 2027 Last Monday of May June Father's Day Sun 21 Jun 2026 Sun 20 Jun 2027 3rd Sunday of June Amazon Prime Day 23–26 Jun 2026 TBA 2027 (mid-year) Annual mid-year Summer sales late Jun–Jul 2026 late Jun–Jul 2027 Annual August Back to School Aug–early Sep 2026 Aug–early Sep 2027 Annual, before September term August Bank Holiday Next up Mon 31 Aug 2026 Mon 30 Aug 2027 Last Monday of August October Amazon Prime Big Deal Days TBA (typically early–mid Oct 2026) TBA 2027 Annual, October 🌱 10.10 Day Sat 10 Oct 2026 Sun 10 Oct 2027 Fixed: 10 Oct Halloween Sat 31 Oct 2026 Sun 31 Oct 2027 Fixed: 31 Oct November 🌱 Singles' Day (11.11) Wed 11 Nov 2026 Thu 11 Nov 2027 Fixed: 11 Nov Black Friday / Cyber Monday 27–30 Nov 2026 26–29 Nov 2027 Follows US calendar December 🌱 Travel Tuesday Tue 1 Dec 2026 Tue 30 Nov 2027 Tuesday after Cyber Monday Small Business Saturday UK Sat 5 Dec 2026 Sat 4 Dec 2027 1st Saturday of December 🌱 12.12 Day Sat 12 Dec 2026 Sun 12 Dec 2027 Fixed: 12 Dec Christmas last-order deadlines ~18–22 Dec 2026 ~17–22 Dec 2027 Annual, carrier-dependent Boxing Day Sat 26 Dec 2026 Sun 26 Dec 2027 Fixed: 26 Dec 🌱 = emerging sales day gaining local adoption. ## When is Black Friday 2026 in the UK? Black Friday 2026 falls on Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026; in 2027 they fall on 26 and 29 November. Since arriving around 2014, Black Friday has become the UK's biggest online shopping event and the peak of the retail "golden quarter." _Running a Black Friday sale on Shopify? [DiscountPal](/) schedules your sale prices in advance so discounts start and end automatically._ ## When is Mother's Day 2027 in the UK? (It's earlier than you think) Mothering Sunday falls on Sunday 15 March 2026 and — unusually early — Sunday 7 March 2027, because it tracks three weeks before Easter, which is very early in 2027. This is the single most common localisation mistake global merchants make in the UK: Mother's Day here is in March, not May, and campaigns synced to the US/Australian date miss it entirely. ## When is Boxing Day 2026 — and how do the January sales work? Boxing Day falls on Saturday 26 December 2026 (Sunday 26 December 2027) and flows directly into the January sales, the UK's historic clearance season running through late January. Online, the two have effectively merged into one continuous post-Christmas event, with many retailers launching "Boxing Day" deals on Christmas Day itself. ## Bank holiday sales: the UK's long-weekend rhythm Three spring/summer bank holidays each carry an established sales tradition: the Early May Bank Holiday (Monday 4 May 2026 / 3 May 2027), the Spring Bank Holiday (Monday 25 May 2026 / 31 May 2027), and the August Bank Holiday (Monday 31 August 2026 / 30 August 2027). Home, garden, DIY and furniture dominate — the UK's equivalent of America's holiday-Monday mattress sales. ## Christmas last-order deadlines Final Royal Mail and courier "order by" dates typically land 18–22 December 2026, and slightly earlier in 2027 (roughly 17–22 December) since Christmas falls on a Saturday. Publishing your own last-order dates prominently is both a conversion tool and a search-traffic driver in the final fortnight. ## Emerging sales days in the UK 🌱 The UK has the strongest double-day adoption of any Western market: Singles' Day 11.11 (Wednesday 11 November 2026) is well established among fashion and beauty retailers — though 11 November is also Remembrance Day, so messaging stays understated — while 10.10 (Saturday 10 October 2026) and 12.12 (Saturday 12 December 2026) are appearing as flash-sale slots. Travel Tuesday (1 December 2026) is growing following its US rise. ## FAQ ### When is Black Friday 2026 in the UK? Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026. ### When is Mother's Day 2027 in the UK? Sunday 7 March 2027 — unusually early, because Mothering Sunday falls three weeks before Easter. ### When is Boxing Day 2026? Saturday 26 December 2026, flowing straight into the January sales. ### When is Small Business Saturday in the UK? Saturday 5 December 2026 (4 December 2027) — the first Saturday of December, a different date from the US version in late November. ### When is Amazon Prime Day 2027 in the UK? TBA — expect mid-year; the 2026 event ran 23–26 June. ## Sales calendars for other countries [All countries](/sales-calendar) · [Australia sales calendar](/sales-calendar/australia) · [New Zealand sales calendar](/sales-calendar/new-zealand) · [United States sales calendar](/sales-calendar/united-states) · [Canada sales calendar](/sales-calendar/canada) ## Your next sale, live in minutes. Install free, set your discount, pick your products, add tags and schedule. Your sale prices, everywhere shoppers look. [Install free on Shopify ](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=final) Free plan · No code, no setup · Reverts automatically ![DiscountPal](https://media.base44.com/images/public/6a2f93785e75ff50fda0649e/6a8e336e7_DiscountPalwithIconv3.svg) [How it works](#how-it-works)[Features](#features)[Pricing](#pricing)[FAQ](#faq)[Partners](/partners)[Blog](/blog)[Docs](/docs)[Sales Calendar](/sales-calendar)[About](/about)[Support](/contact)[Privacy](/privacy-policy) DiscountPal Sale Price Manager — bulk sale pricing for Shopify. Available on the [Shopify App Store](https://apps.shopify.com/discount-pal?utm_source=site&utm_medium=homepage&utm_campaign=launch&utm_content=final). Support: [Contact us](/contact). © 2026 DiscountPal. All rights reserved.