Canada Ecommerce Sales Calendar 2026–2027
Every major Canadian retail and ecommerce sale date for 2026 and 2027. Canada's calendar blends US-driven events (Black Friday, Cyber Monday) with its own traditions — Boxing Week, Canada Day, Victoria Day — and an October Thanksgiving that sits six weeks ahead of the American one. Confirmed dates are listed with the year; recurring events without announced dates are marked TBA.
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Canada sales calendar at a glance
Last verified: July 2026.
| Event | 2026 | 2027 | Recurrence Rule |
|---|---|---|---|
| January | |||
|
New Year / January sales
|
1–mid Jan 2026 | 1–mid Jan 2027 | Annual |
| February | |||
|
Valentine's Day
|
Sat 14 Feb 2026 | Sun 14 Feb 2027 | Fixed: 14 Feb |
|
Family Day sales
|
Mon 16 Feb 2026 | Mon 15 Feb 2027 | 3rd Monday of February (most provinces) |
| April | |||
|
Easter
|
3–6 Apr 2026 | 26–29 Mar 2027 | Moves with Easter |
| May | |||
|
Mother's Day
|
Sun 10 May 2026 | Sun 9 May 2027 | 2nd Sunday of May |
|
Victoria Day sales
|
Mon 18 May 2026 | Mon 24 May 2027 | Monday before 25 May |
| June | |||
|
Father's Day
|
Sun 21 Jun 2026 | Sun 20 Jun 2027 | 3rd Sunday of June |
|
Amazon Prime Day
|
23–26 Jun 2026 | TBA 2027 (mid-year) | Annual mid-year |
| July | |||
|
Canada Day sales
|
Wed 1 Jul 2026 | Thu 1 Jul 2027 | Fixed: 1 Jul |
| August | |||
|
Civic Holiday salesNext up
|
Mon 3 Aug 2026 | Mon 2 Aug 2027 | 1st Monday of August (most provinces) |
|
Back to School
|
Aug–early Sep 2026 | Aug–early Sep 2027 | Annual |
| September | |||
|
Labour Day sales
|
Mon 7 Sep 2026 | Mon 6 Sep 2027 | 1st Monday of September |
| October | |||
|
Canadian Thanksgiving
|
Mon 12 Oct 2026 | Mon 11 Oct 2027 | 2nd Monday of October |
|
Amazon Prime Big Deal Days
|
TBA (typically early–mid Oct 2026) | TBA 2027 | Annual, October |
| November | |||
|
🌱 Singles' Day (11.11)
|
Wed 11 Nov 2026 | Thu 11 Nov 2027 | Fixed: 11 Nov |
|
Black Friday / Cyber Monday
|
27–30 Nov 2026 | 26–29 Nov 2027 | Follows US calendar |
| December | |||
|
🌱 Travel Tuesday
|
Tue 1 Dec 2026 | Tue 30 Nov 2027 | Tuesday after Cyber Monday |
|
Boxing Day / Boxing Week
|
26 Dec 2026–1 Jan 2027 | 26 Dec 2027–1 Jan 2028 | Fixed: 26 Dec, extends into Boxing Week |
🌱 = emerging sales day gaining local adoption.
When is Black Friday 2026 in Canada?
Black Friday 2026 falls on Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026; in 2027 they fall on 26 and 29 November. It's Canada's biggest ecommerce weekend, intensified by cross-border price-matching — Canadian retailers adopted the event largely to stop shoppers buying from US sites.
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When is Boxing Day 2026 — and what is Boxing Week?
Boxing Day falls on Saturday 26 December 2026 (Sunday 26 December 2027), and in Canada it stretches into Boxing Week, running through New Year's Day. Boxing Week is Canada's signature clearance event — culturally bigger than in the US, where 26 December carries no special retail weight — and for many Canadian retailers it rivals Black Friday.
When is Canadian Thanksgiving 2026?
Canadian Thanksgiving falls on Monday 12 October 2026 (11 October 2027) — the second Monday of October, six-plus weeks before the US version. For merchants, this matters: Canadian Thanksgiving sales land in the same window as Amazon's Prime Big Deal Days, creating an early-October promotional moment the US doesn't have.
The long-weekend rhythm: Victoria Day to Labour Day
Canada's summer is bookended by long-weekend sales: Victoria Day (Monday 18 May 2026 / 24 May 2027 — the "May Two-Four" weekend that unofficially opens summer), Canada Day (1 July), the Civic Holiday (Monday 3 August 2026 / 2 August 2027), and Labour Day (Monday 7 September 2026 / 6 September 2027). Outdoor, garden, BBQ and patio categories dominate.
Emerging sales days in Canada 🌱
Travel Tuesday (1 December 2026 / 30 November 2027) is growing in Canada, mirroring its US rise. Singles' Day 11.11 (Wednesday 11 November 2026) appears among some marketplaces and fashion retailers — but note 11 November is Remembrance Day in Canada, so promotional tone matters and many retailers deliberately hold off until after the day.
FAQ
When is Black Friday 2026 in Canada?
Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026.
When is Boxing Day 2026?
Saturday 26 December 2026, extending into Boxing Week through New Year's Day.
When is Canadian Thanksgiving 2026?
Monday 12 October 2026 — the second Monday of October.
When is Victoria Day 2027?
Monday 24 May 2027 (Monday before 25 May).
Is Amazon Prime Day available in Canada?
Yes — Canada is part of the main international event, which ran 23–26 June 2026; the 2027 dates are TBA.
Sales calendars for other countries
All countries · Australia sales calendar · New Zealand sales calendar · United States sales calendar · United Kingdom sales calendar