Ecommerce Sales Calendar 2026–2027
The DiscountPal Sales Calendar tracks every major retail and ecommerce sale date across five markets — with confirmed dates, expected windows for unannounced events, and the recurrence rules behind each one. Built for Shopify merchants planning promotions, and for shoppers who want to know exactly when the next sale lands.
Last verified: July 2026. Dates marked TBA follow a known annual pattern and are updated within 24 hours of official announcement.
Choose your country
Tap a country for its full local sales calendar.
Black Friday, EOFY, Click Frenzy, Afterpay Day, Boxing Day
Black Friday, Boxing Day, Afterpay Day, Matariki
Black Friday, Cyber Monday, Prime Day, holiday weekend sales
Black Friday, Boxing Week, Canada Day, Victoria Day
Black Friday, Boxing Day, January sales, bank holiday sales
The dates that anchor the global retail year
| Event | 2026 | 2027 | Recurrence Rule |
|---|---|---|---|
| February | |||
|
Valentine's Day
|
Sat 14 Feb 2026 | Sun 14 Feb 2027 | Fixed: 14 Feb |
| April | |||
|
Easter weekend
|
3–6 Apr 2026 | 26–29 Mar 2027 | Moves yearly with Easter |
| June | |||
|
Amazon Prime Day
|
23–26 Jun 2026 | TBA 2027 (mid-year) | Annual; moved from July to June in 2026 |
| September | |||
|
🌱 9.9 DayNext up
|
Wed 9 Sep 2026 | Thu 9 Sep 2027 | Fixed: 9 Sep — emerging in Western markets |
| October | |||
|
🌱 10.10 Day
|
Sat 10 Oct 2026 | Sun 10 Oct 2027 | Fixed: 10 Oct — emerging in Western markets |
|
Halloween
|
Sat 31 Oct 2026 | Sun 31 Oct 2027 | Fixed: 31 Oct |
| November | |||
|
Singles' Day (11.11)
|
Wed 11 Nov 2026 | Thu 11 Nov 2027 | Fixed: 11 Nov |
|
Black Friday
|
Fri 27 Nov 2026 | Fri 26 Nov 2027 | Day after US Thanksgiving |
|
Cyber Monday
|
Mon 30 Nov 2026 | Mon 29 Nov 2027 | Monday after US Thanksgiving |
| December | |||
|
🌱 Travel Tuesday
|
Tue 1 Dec 2026 | Tue 30 Nov 2027 | Tuesday after Cyber Monday |
|
🌱 12.12 Day
|
Sat 12 Dec 2026 | Sun 12 Dec 2027 | Fixed: 12 Dec — emerging in Western markets |
|
Green Monday
|
Mon 14 Dec 2026 | Mon 13 Dec 2027 | 2nd Monday of December |
|
Super Saturday
|
Sat 19 Dec 2026 | Sat 18 Dec 2027 | Last Saturday before Christmas |
|
Boxing Day
|
Sat 26 Dec 2026 | Sun 26 Dec 2027 | Fixed: 26 Dec |
🌱 = emerging sales day: newer events gaining Western adoption, mostly imported from Asia's "double-day" calendar. Adoption varies by country — see each country page for local context.
Worth knowing for 2027
Easter 2027 falls unusually early (28 March), compressing the March sales window in Australia and New Zealand where Afterpay Day and Click Frenzy Travel usually run. In the US, Super Bowl Sunday and Valentine's Day land on the same date (14 February 2027). And Christmas 2027 falls on a Saturday, pushing final shipping deadlines earlier into that week.
Planning a sale on Shopify? DiscountPal schedules your sale prices in advance so discounts start and end automatically — no midnight manual edits.