New Zealand Ecommerce Sales Calendar 2026–2027
Every major New Zealand retail and ecommerce sale date for 2026 and 2027 — including trans-Tasman events shared with Australia (Afterpay Day, Black Friday) and NZ-specific dates like Matariki and Labour Day. Confirmed dates are listed with the year; recurring events without announced dates are marked TBA with their expected window.
DiscountPal Sale Price Manager makes running your Shopify sale campaigns easy.
New Zealand sales calendar at a glance
Last verified: July 2026.
| Event | 2026 | 2027 | Recurrence Rule |
|---|---|---|---|
| January | |||
|
Back to School sales
|
Jan–early Feb 2026 | Jan–early Feb 2027 | Annual, before term start |
| February | |||
|
Waitangi Day sales
|
Fri 6 Feb 2026 | Sat 6 Feb 2027 (Mondayised Mon 8 Feb) | Fixed: 6 Feb |
| March | |||
|
Afterpay Day
|
19–22 Mar 2026 | TBA (expected mid-Mar 2027) | Twice yearly: March + August |
| April | |||
|
Easter sales
|
3–6 Apr 2026 | 26–29 Mar 2027 | Moves with Easter |
| May | |||
|
Mother's Day
|
Sun 10 May 2026 | Sun 9 May 2027 | 2nd Sunday of May |
| June | |||
|
Mid-year sales
|
Jun–Jul 2026 | Jun–Jul 2027 | Annual |
| July | |||
|
Matariki sales
|
Fri 10 Jul 2026 | Fri 25 Jun 2027 | Shifts with Māori lunar calendar |
| August | |||
|
Afterpay DayNext up
|
13–16 Aug 2026 | TBA (expected mid-Aug 2027) | Twice yearly: March + August |
| September | |||
|
Father's Day
|
Sun 6 Sep 2026 | Sun 5 Sep 2027 | 1st Sunday of September |
| October | |||
|
Labour Day sales
|
Mon 26 Oct 2026 | Mon 25 Oct 2027 | 4th Monday of October |
| November | |||
|
🌱 Singles' Day (11.11)
|
Wed 11 Nov 2026 | Thu 11 Nov 2027 | Fixed: 11 Nov |
|
Black Friday / Cyber Monday
|
27–30 Nov 2026 | 26–29 Nov 2027 | Follows US calendar |
| December | |||
|
Boxing Day
|
Sat 26 Dec 2026 | Sun 26 Dec 2027 | Fixed: 26 Dec |
🌱 = emerging sales day gaining local adoption.
When is Black Friday 2026 in New Zealand?
Black Friday 2026 falls on Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026; in 2027 they fall on 26 and 29 November. Black Friday is now New Zealand's biggest online sales event, with most major retailers running deals across the full weekend and increasingly through all of November.
Running a Black Friday sale on Shopify? DiscountPal schedules your sale prices in advance so discounts start and end automatically.
When is the next Afterpay Day in New Zealand?
The next Afterpay Day runs 13–16 August 2026, a four-day event. Afterpay Day runs jointly across New Zealand and Australia twice a year — March and August — covering fashion, beauty, homewares and tech.
When is Boxing Day 2026?
Boxing Day falls on Saturday 26 December 2026 and Sunday 26 December 2027. It remains one of New Zealand's biggest retail days, with clearance sales running well into the January sales period.
Matariki: New Zealand's newest retail long weekend
Matariki falls on Friday 10 July 2026 and Friday 25 June 2027 — the date shifts each year with the Māori lunar calendar, following the official government schedule. As a mid-winter public holiday it has quickly become a long-weekend retail moment, and one no international sales calendar tracks properly.
A note on Easter trading rules
Easter sales run 3–6 April 2026 (26–29 March 2027 — an unusually early Easter). New Zealand's shop trading restrictions on Good Friday and Easter Sunday mean many physical stores must close, which pushes an outsized share of Easter weekend spending online — a genuine ecommerce advantage unique to NZ among these five markets.
When are Mother's Day and Father's Day in New Zealand?
Mother's Day falls on Sunday 10 May 2026 (9 May 2027), and Father's Day on Sunday 6 September 2026 (5 September 2027) — the same dates as Australia, but note Father's Day differs from the US/UK June date.
FAQ
When is Black Friday 2026 in New Zealand?
Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026.
When is the next Afterpay Day in NZ?
13–16 August 2026; Afterpay Day runs jointly in NZ and Australia each March and August.
When is Matariki in 2026 and 2027?
Friday 10 July 2026 and Friday 25 June 2027 — the date moves each year with the Māori lunar calendar.
Why do NZ Easter sales skew online?
Trading restrictions close many physical stores on Good Friday and Easter Sunday, shifting spend to ecommerce.
When is Labour Day 2026 in New Zealand?
Monday 26 October 2026 (25 October 2027) — the fourth Monday of October.
Sales calendars for other countries
All countries · Australia sales calendar · United States sales calendar · Canada sales calendar · United Kingdom sales calendar