United Kingdom Ecommerce Sales Calendar 2026–2027
Every major UK retail and ecommerce sale date for 2026 and 2027 — from the golden quarter's Black Friday and Boxing Day through the bank-holiday sales that structure the rest of the year. Confirmed dates are listed with the year; recurring events without announced dates are marked TBA.
DiscountPal Sale Price Manager makes running your Shopify sale campaigns easy.
UK sales calendar at a glance
Last verified: July 2026.
| Event | 2026 | 2027 | Recurrence Rule |
|---|---|---|---|
| January | |||
|
January sales
|
26 Dec 2025–late Jan 2026 | 26 Dec 2026–late Jan 2027 | Annual |
|
Blue Monday promos
|
Mon 19 Jan 2026 | Mon 18 Jan 2027 | 3rd Monday of January |
| February | |||
|
Valentine's Day
|
Sat 14 Feb 2026 | Sun 14 Feb 2027 | Fixed: 14 Feb |
| March | |||
|
Mother's Day (Mothering Sunday)
|
Sun 15 Mar 2026 | Sun 7 Mar 2027 | 3 weeks before Easter Sunday |
| April | |||
|
Easter weekend
|
3–6 Apr 2026 | 26–29 Mar 2027 | Moves with Easter |
| May | |||
|
Early May Bank Holiday
|
Mon 4 May 2026 | Mon 3 May 2027 | 1st Monday of May |
|
Spring Bank Holiday
|
Mon 25 May 2026 | Mon 31 May 2027 | Last Monday of May |
| June | |||
|
Father's Day
|
Sun 21 Jun 2026 | Sun 20 Jun 2027 | 3rd Sunday of June |
|
Amazon Prime Day
|
23–26 Jun 2026 | TBA 2027 (mid-year) | Annual mid-year |
|
Summer sales
|
late Jun–Jul 2026 | late Jun–Jul 2027 | Annual |
| August | |||
|
Back to SchoolNext up
|
Aug–early Sep 2026 | Aug–early Sep 2027 | Annual, before September term |
|
August Bank Holiday
|
Mon 31 Aug 2026 | Mon 30 Aug 2027 | Last Monday of August |
| October | |||
|
Amazon Prime Big Deal Days
|
TBA (typically early–mid Oct 2026) | TBA 2027 | Annual, October |
|
🌱 10.10 Day
|
Sat 10 Oct 2026 | Sun 10 Oct 2027 | Fixed: 10 Oct |
|
Halloween
|
Sat 31 Oct 2026 | Sun 31 Oct 2027 | Fixed: 31 Oct |
| November | |||
|
🌱 Singles' Day (11.11)
|
Wed 11 Nov 2026 | Thu 11 Nov 2027 | Fixed: 11 Nov |
|
Black Friday / Cyber Monday
|
27–30 Nov 2026 | 26–29 Nov 2027 | Follows US calendar |
| December | |||
|
🌱 Travel Tuesday
|
Tue 1 Dec 2026 | Tue 30 Nov 2027 | Tuesday after Cyber Monday |
|
Small Business Saturday UK
|
Sat 5 Dec 2026 | Sat 4 Dec 2027 | 1st Saturday of December |
|
🌱 12.12 Day
|
Sat 12 Dec 2026 | Sun 12 Dec 2027 | Fixed: 12 Dec |
|
Christmas last-order deadlines
|
~18–22 Dec 2026 | ~17–22 Dec 2027 | Annual, carrier-dependent |
|
Boxing Day
|
Sat 26 Dec 2026 | Sun 26 Dec 2027 | Fixed: 26 Dec |
🌱 = emerging sales day gaining local adoption.
When is Black Friday 2026 in the UK?
Black Friday 2026 falls on Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026; in 2027 they fall on 26 and 29 November. Since arriving around 2014, Black Friday has become the UK's biggest online shopping event and the peak of the retail "golden quarter."
Running a Black Friday sale on Shopify? DiscountPal schedules your sale prices in advance so discounts start and end automatically.
When is Mother's Day 2027 in the UK? (It's earlier than you think)
Mothering Sunday falls on Sunday 15 March 2026 and — unusually early — Sunday 7 March 2027, because it tracks three weeks before Easter, which is very early in 2027. This is the single most common localisation mistake global merchants make in the UK: Mother's Day here is in March, not May, and campaigns synced to the US/Australian date miss it entirely.
When is Boxing Day 2026 — and how do the January sales work?
Boxing Day falls on Saturday 26 December 2026 (Sunday 26 December 2027) and flows directly into the January sales, the UK's historic clearance season running through late January. Online, the two have effectively merged into one continuous post-Christmas event, with many retailers launching "Boxing Day" deals on Christmas Day itself.
Bank holiday sales: the UK's long-weekend rhythm
Three spring/summer bank holidays each carry an established sales tradition: the Early May Bank Holiday (Monday 4 May 2026 / 3 May 2027), the Spring Bank Holiday (Monday 25 May 2026 / 31 May 2027), and the August Bank Holiday (Monday 31 August 2026 / 30 August 2027). Home, garden, DIY and furniture dominate — the UK's equivalent of America's holiday-Monday mattress sales.
Christmas last-order deadlines
Final Royal Mail and courier "order by" dates typically land 18–22 December 2026, and slightly earlier in 2027 (roughly 17–22 December) since Christmas falls on a Saturday. Publishing your own last-order dates prominently is both a conversion tool and a search-traffic driver in the final fortnight.
Emerging sales days in the UK 🌱
The UK has the strongest double-day adoption of any Western market: Singles' Day 11.11 (Wednesday 11 November 2026) is well established among fashion and beauty retailers — though 11 November is also Remembrance Day, so messaging stays understated — while 10.10 (Saturday 10 October 2026) and 12.12 (Saturday 12 December 2026) are appearing as flash-sale slots. Travel Tuesday (1 December 2026) is growing following its US rise.
FAQ
When is Black Friday 2026 in the UK?
Friday 27 November 2026, with Cyber Monday on Monday 30 November 2026.
When is Mother's Day 2027 in the UK?
Sunday 7 March 2027 — unusually early, because Mothering Sunday falls three weeks before Easter.
When is Boxing Day 2026?
Saturday 26 December 2026, flowing straight into the January sales.
When is Small Business Saturday in the UK?
Saturday 5 December 2026 (4 December 2027) — the first Saturday of December, a different date from the US version in late November.
When is Amazon Prime Day 2027 in the UK?
TBA — expect mid-year; the 2026 event ran 23–26 June.
Sales calendars for other countries
All countries · Australia sales calendar · New Zealand sales calendar · United States sales calendar · Canada sales calendar